Living the Brand is popular PDF and ePub book, written by Nicholas Ind in 2007-10-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Living the Brand can be Read Online from any device for your convenience.
Living the Brand Book PDF Summary
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral® publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.
Detail Book of Living the Brand PDF
- Author : Nicholas Ind
- Release : 03 October 2007
- Publisher : Kogan Page Publishers
- ISBN : 9780749452803
- Genre : Business & Economics
- Total Page : 208 pages
- Language : English
- PDF File Size : 9,9 Mb
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