Branding Governance is popular PDF and ePub book, written by Nicholas Ind in 2007-04-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Branding Governance can be Read Online from any device for your convenience.
Branding Governance Book PDF Summary
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.
Detail Book of Branding Governance PDF
- Author : Nicholas Ind
- Release : 04 April 2007
- Publisher : John Wiley & Sons
- ISBN : 0470511699
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 15,6 Mb
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