Leading Digital Strategy is popular PDF and ePub book, written by Christopher Bones in 2015-03-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Leading Digital Strategy can be Read Online from any device for your convenience.
Leading Digital Strategy Book PDF Summary
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.
Detail Book of Leading Digital Strategy PDF
- Author : Christopher Bones
- Release : 03 March 2015
- Publisher : Kogan Page Publishers
- ISBN : 9780749473105
- Genre : Business & Economics
- Total Page : 240 pages
- Language : English
- PDF File Size : 19,9 Mb
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