Optimizing Digital Strategy is popular PDF and ePub book, written by Christopher Bones in 2018-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Optimizing Digital Strategy can be Read Online from any device for your convenience.
Optimizing Digital Strategy Book PDF Summary
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.
Detail Book of Optimizing Digital Strategy PDF
- Author : Christopher Bones
- Release : 03 December 2018
- Publisher : Kogan Page Publishers
- ISBN : 9780749483739
- Genre : Business & Economics
- Total Page : 249 pages
- Language : English
- PDF File Size : 12,7 Mb
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