Kellogg on Branding is popular PDF and ePub book, written by Alice M. Tybout in 2011-01-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Kellogg on Branding can be Read Online from any device for your convenience.
Kellogg on Branding Book PDF Summary
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Detail Book of Kellogg on Branding PDF
- Author : Alice M. Tybout
- Release : 07 January 2011
- Publisher : John Wiley & Sons
- ISBN : 9781118046036
- Genre : Business & Economics
- Total Page : 413 pages
- Language : English
- PDF File Size : 14,7 Mb
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