Defending Your Brand is popular PDF and ePub book, written by T. Calkins in 2017-06-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Defending Your Brand can be Read Online from any device for your convenience.
Defending Your Brand Book PDF Summary
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Detail Book of Defending Your Brand PDF
- Author : T. Calkins
- Release : 30 June 2017
- Publisher : Springer
- ISBN : 9781137511867
- Genre : Business & Economics
- Total Page : 294 pages
- Language : English
- PDF File Size : 9,9 Mb
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