Ingredient Branding is popular PDF and ePub book, written by Philip Kotler in 2010-05-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Ingredient Branding can be Read Online from any device for your convenience.
Ingredient Branding Book PDF Summary
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Detail Book of Ingredient Branding PDF
- Author : Philip Kotler
- Release : 17 May 2010
- Publisher : Springer Science & Business Media
- ISBN : 9783642042140
- Genre : Business & Economics
- Total Page : 409 pages
- Language : English
- PDF File Size : 20,7 Mb
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