Internet Marketing Start to finish is popular PDF and ePub book, written by Catherine Juon in 2011, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Internet Marketing Start to finish can be Read Online from any device for your convenience.
Internet Marketing Start to finish Book PDF Summary
This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace
Detail Book of Internet Marketing Start to finish PDF
- Author : Catherine Juon
- Release : 01 October 2024
- Publisher : Que Publishing
- ISBN : 9780789747891
- Genre : Business & Economics
- Total Page : 320 pages
- Language : English
- PDF File Size : 12,7 Mb
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