Practical Web Analytics for User Experience is popular PDF and ePub book, written by Michael Beasley in 2013-06-21, it is a fantastic choice for those who relish reading online the Computers genre. Let's immerse ourselves in this engaging Computers book by exploring the summary and details provided below. Remember, Practical Web Analytics for User Experience can be Read Online from any device for your convenience.
Practical Web Analytics for User Experience Book PDF Summary
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Detail Book of Practical Web Analytics for User Experience PDF
- Author : Michael Beasley
- Release : 21 June 2013
- Publisher : Newnes
- ISBN : 9780124046948
- Genre : Computers
- Total Page : 251 pages
- Language : English
- PDF File Size : 21,8 Mb
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