International Direct Marketing is popular PDF and ePub book, written by Manfred Krafft in 2007-10-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, International Direct Marketing can be Read Online from any device for your convenience.
International Direct Marketing Book PDF Summary
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Detail Book of International Direct Marketing PDF
- Author : Manfred Krafft
- Release : 14 October 2007
- Publisher : Springer Science & Business Media
- ISBN : 9783540396321
- Genre : Business & Economics
- Total Page : 326 pages
- Language : English
- PDF File Size : 21,5 Mb
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