Convergence Marketing is popular PDF and ePub book, written by Richard Rosen in 2009-03-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Convergence Marketing can be Read Online from any device for your convenience.
Convergence Marketing Book PDF Summary
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.
Detail Book of Convergence Marketing PDF
- Author : Richard Rosen
- Release : 16 March 2009
- Publisher : John Wiley & Sons
- ISBN : 9780470522394
- Genre : Business & Economics
- Total Page : 208 pages
- Language : English
- PDF File Size : 18,7 Mb
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