Impact of New Media in Tourism is popular PDF and ePub book, written by Dinis, Maria Gorete in 2021-02-19, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Impact of New Media in Tourism can be Read Online from any device for your convenience.
Impact of New Media in Tourism Book PDF Summary
Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.
Detail Book of Impact of New Media in Tourism PDF
- Author : Dinis, Maria Gorete
- Release : 19 February 2021
- Publisher : IGI Global
- ISBN : 9781799870975
- Genre : Social Science
- Total Page : 389 pages
- Language : English
- PDF File Size : 12,5 Mb
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