HR Marketing From Job Advertising to Employer Branding is popular PDF and ePub book, written by Julia Wimmers in 2009-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, HR Marketing From Job Advertising to Employer Branding can be Read Online from any device for your convenience.
HR Marketing From Job Advertising to Employer Branding Book PDF Summary
Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.
Detail Book of HR Marketing From Job Advertising to Employer Branding PDF
- Author : Julia Wimmers
- Release : 01 October 2009
- Publisher : GRIN Verlag
- ISBN : 9783640449347
- Genre : Business & Economics
- Total Page : 57 pages
- Language : English
- PDF File Size : 7,7 Mb
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