Brand From the Inside is popular PDF and ePub book, written by Elizabeth Sartain in 2008-06-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand From the Inside can be Read Online from any device for your convenience.
Brand From the Inside Book PDF Summary
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Detail Book of Brand From the Inside PDF
- Author : Elizabeth Sartain
- Release : 06 June 2008
- Publisher : John Wiley & Sons
- ISBN : 9780470419557
- Genre : Business & Economics
- Total Page : 315 pages
- Language : English
- PDF File Size : 8,8 Mb
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