Talent Management and HR Marketing From Job Advertising to Employer Branding is popular PDF and ePub book, written by Alexander Rühl in 2017-02-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Talent Management and HR Marketing From Job Advertising to Employer Branding can be Read Online from any device for your convenience.
Talent Management and HR Marketing From Job Advertising to Employer Branding Book PDF Summary
Research Paper (undergraduate) from the year 2016 in the subject Leadership and Human Resources - Employer Branding, grade: 1,7, University of applied sciences, Munich, language: English, abstract: This assignment investigates all important steps in talent management as part of HR marketing. The starting point will be advertising a job, and the finish line is set at creating the employer brand. Why the latter is a key fact for a company’s success is explained further on. Job advertising will be compared to more general image advertising and the workings of HR consultants and agencies will be described. The importance of online marketing and contact management in HR will be pointed out and the effects of corporate culture and leadership style on talent management will be disclosed. The questions what are HR policies? and how do they affect management? will be answered. Fundamentals like having an applicant relationship management system and the connection between vacancies and job profiles will be clarified. Last but not least the growing relevance of employer branding will be demonstrated.
Detail Book of Talent Management and HR Marketing From Job Advertising to Employer Branding PDF
- Author : Alexander Rühl
- Release : 27 February 2017
- Publisher : GRIN Verlag
- ISBN : 9783668404724
- Genre : Business & Economics
- Total Page : 25 pages
- Language : English
- PDF File Size : 13,9 Mb
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