How to Build a Lasting Authentic Perception in Tourism Business is popular PDF and ePub book, written by Andy Marjoko in 2022-08-08, it is a fantastic choice for those who relish reading online the Travel genre. Let's immerse ourselves in this engaging Travel book by exploring the summary and details provided below. Remember, How to Build a Lasting Authentic Perception in Tourism Business can be Read Online from any device for your convenience.
How to Build a Lasting Authentic Perception in Tourism Business Book PDF Summary
Document from the year 2022 in the subject Tourism - Miscellaneous, grade: 1, University of Upper Alsace, language: English, abstract: This book explains the mechanism of FOPA model in detail, followed by its practical use in building a lasting authentic perception in tourism destinations. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program. Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism, which emphasizes the originality of an object. Instead, it moves towards more constructive and existential perceived authenticities. Those perceptions strongly influence the satisfaction and loyalty of the travelers. And because authentic perceptions fluctuate across travel stages, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used.
Detail Book of How to Build a Lasting Authentic Perception in Tourism Business PDF
- Author : Andy Marjoko
- Release : 08 August 2022
- Publisher : GRIN Verlag
- ISBN : 9783346690036
- Genre : Travel
- Total Page : 183 pages
- Language : English
- PDF File Size : 11,6 Mb
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