Management and Marketing of Wine Tourism Business is popular PDF and ePub book, written by Marianna Sigala in 2018-09-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Management and Marketing of Wine Tourism Business can be Read Online from any device for your convenience.
Management and Marketing of Wine Tourism Business Book PDF Summary
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Detail Book of Management and Marketing of Wine Tourism Business PDF
- Author : Marianna Sigala
- Release : 02 September 2018
- Publisher : Springer
- ISBN : 9783319754628
- Genre : Business & Economics
- Total Page : 399 pages
- Language : English
- PDF File Size : 10,6 Mb
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