Handbook of Integrated CSR Communication is popular PDF and ePub book, written by Sandra Diehl in 2016-12-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Integrated CSR Communication can be Read Online from any device for your convenience.
Handbook of Integrated CSR Communication Book PDF Summary
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Detail Book of Handbook of Integrated CSR Communication PDF
- Author : Sandra Diehl
- Release : 29 December 2016
- Publisher : Springer
- ISBN : 9783319447001
- Genre : Business & Economics
- Total Page : 501 pages
- Language : English
- PDF File Size : 18,9 Mb
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