CSR Communication in the Media is popular PDF and ePub book, written by Franzisca Weder in 2023-03-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, CSR Communication in the Media can be Read Online from any device for your convenience.
CSR Communication in the Media Book PDF Summary
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.
Detail Book of CSR Communication in the Media PDF
- Author : Franzisca Weder
- Release : 22 March 2023
- Publisher : Springer Nature
- ISBN : 9783031189760
- Genre : Business & Economics
- Total Page : 246 pages
- Language : English
- PDF File Size : 20,7 Mb
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