Green Branding is popular PDF and ePub book, written by Oliver Errichiello in 2022-01-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Green Branding can be Read Online from any device for your convenience.
Green Branding Book PDF Summary
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)
Detail Book of Green Branding PDF
- Author : Oliver Errichiello
- Release : 28 January 2022
- Publisher : Springer Nature
- ISBN : 9783658360603
- Genre : Business & Economics
- Total Page : 161 pages
- Language : English
- PDF File Size : 17,6 Mb
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