International Sport Marketing is popular PDF and ePub book, written by Michel Desbordes in 2019-04-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, International Sport Marketing can be Read Online from any device for your convenience.
International Sport Marketing Book PDF Summary
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Detail Book of International Sport Marketing PDF
- Author : Michel Desbordes
- Release : 05 April 2019
- Publisher : Routledge
- ISBN : 9780429619687
- Genre : Business & Economics
- Total Page : 224 pages
- Language : English
- PDF File Size : 17,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book International Sport Marketing by Michel Desbordes, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.