Global Perspectives on Social Media Influencers and Strategic Business Communication is popular PDF and ePub book, written by Bi, Nicky Chang in 2024-05-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Perspectives on Social Media Influencers and Strategic Business Communication can be Read Online from any device for your convenience.
Global Perspectives on Social Media Influencers and Strategic Business Communication Book PDF Summary
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Detail Book of Global Perspectives on Social Media Influencers and Strategic Business Communication PDF
- Author : Bi, Nicky Chang
- Release : 22 May 2024
- Publisher : IGI Global
- ISBN : 9798369309131
- Genre : Business & Economics
- Total Page : 451 pages
- Language : English
- PDF File Size : 16,5 Mb
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