Global Luxury is popular PDF and ePub book, written by Pierre-Yves Donzé in 2017-10-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Luxury can be Read Online from any device for your convenience.
Global Luxury Book PDF Summary
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
Detail Book of Global Luxury PDF
- Author : Pierre-Yves Donzé
- Release : 05 October 2017
- Publisher : Springer
- ISBN : 9789811052361
- Genre : Business & Economics
- Total Page : 293 pages
- Language : English
- PDF File Size : 18,6 Mb
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