Generation Z Marketing and Management in Tourism and Hospitality is popular PDF and ePub book, written by Nikolaos Stylos in 2021-05-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Generation Z Marketing and Management in Tourism and Hospitality can be Read Online from any device for your convenience.
Generation Z Marketing and Management in Tourism and Hospitality Book PDF Summary
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Detail Book of Generation Z Marketing and Management in Tourism and Hospitality PDF
- Author : Nikolaos Stylos
- Release : 24 May 2021
- Publisher : Springer Nature
- ISBN : 9783030706951
- Genre : Business & Economics
- Total Page : 350 pages
- Language : English
- PDF File Size : 12,6 Mb
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