Fund Raising and Public Relations is popular PDF and ePub book, written by Kathleen S. Kelly in 2020-07-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fund Raising and Public Relations can be Read Online from any device for your convenience.
Fund Raising and Public Relations Book PDF Summary
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Detail Book of Fund Raising and Public Relations PDF
- Author : Kathleen S. Kelly
- Release : 24 July 2020
- Publisher : Routledge
- ISBN : 9781000149067
- Genre : Business & Economics
- Total Page : 489 pages
- Language : English
- PDF File Size : 9,8 Mb
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