Event Sponsorship and Fundraising is popular PDF and ePub book, written by Tom Lunt in 2018-11-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Event Sponsorship and Fundraising can be Read Online from any device for your convenience.
Event Sponsorship and Fundraising Book PDF Summary
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Detail Book of Event Sponsorship and Fundraising PDF
- Author : Tom Lunt
- Release : 03 November 2018
- Publisher : Kogan Page Publishers
- ISBN : 9780749480936
- Genre : Business & Economics
- Total Page : 289 pages
- Language : English
- PDF File Size : 8,5 Mb
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