Firm Competitive Advantage Through Relationship Management is popular PDF and ePub book, written by Bartosz Deszczyński in 2021-03-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Firm Competitive Advantage Through Relationship Management can be Read Online from any device for your convenience.
Firm Competitive Advantage Through Relationship Management Book PDF Summary
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
Detail Book of Firm Competitive Advantage Through Relationship Management PDF
- Author : Bartosz Deszczyński
- Release : 25 March 2021
- Publisher : Springer Nature
- ISBN : 9783030673383
- Genre : Business & Economics
- Total Page : 294 pages
- Language : English
- PDF File Size : 21,5 Mb
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