Expanding Disciplinary Space On the Potential of Critical Marketing is popular PDF and ePub book, written by Douglas Brownlie in 2014-10-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Expanding Disciplinary Space On the Potential of Critical Marketing can be Read Online from any device for your convenience.
Expanding Disciplinary Space On the Potential of Critical Marketing Book PDF Summary
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
Detail Book of Expanding Disciplinary Space On the Potential of Critical Marketing PDF
- Author : Douglas Brownlie
- Release : 14 October 2014
- Publisher : Routledge
- ISBN : 9781317850212
- Genre : Business & Economics
- Total Page : 306 pages
- Language : English
- PDF File Size : 20,7 Mb
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