Gendering Theory in Marketing and Consumer Research is popular PDF and ePub book, written by Zeynep Arsel in 2018-10-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Gendering Theory in Marketing and Consumer Research can be Read Online from any device for your convenience.
Gendering Theory in Marketing and Consumer Research Book PDF Summary
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.
Detail Book of Gendering Theory in Marketing and Consumer Research PDF
- Author : Zeynep Arsel
- Release : 03 October 2018
- Publisher : Routledge
- ISBN : 9781315300733
- Genre : Business & Economics
- Total Page : 371 pages
- Language : English
- PDF File Size : 12,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Gendering Theory in Marketing and Consumer Research by Zeynep Arsel, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.