Multi Pack is popular PDF and ePub book, written by Gary Armstrong in 2004-11-15, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Multi Pack can be Read Online from any device for your convenience.
Multi Pack Book PDF Summary
This multipack consists of Armstrong/Kotler: Marketing: An Introduction Pearson International Edition 7th Edition (ISBN 0131273124) and the Armstrong/Kotler: Marketing: An Introduction Student Study Guide (ISBN 0131470280). For undergraduate and postgraduate courses in Principles of Marketing. This accessible, streamlined introduction to marketing, written by two of today's best-selling marketing authors, helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. This text continues to provide an excellent learning package, explaining how marketing affects the big picture in business and influences specific company divisions; like accounting, information technologies, finance, operations, and human resources. Its coverage balances upon three essential pillars: theory and concepts; practices and applications; and pedagogy. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return.
Detail Book of Multi Pack PDF
- Author : Gary Armstrong
- Release : 15 November 2004
- Publisher : Prentice Hall
- ISBN : 1405807385
- Genre : Uncategoriezed
- Total Page : null pages
- Language : English
- PDF File Size : 18,5 Mb
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