Evangelist Marketing is popular PDF and ePub book, written by Alex L. Goldfayn in 2012-01-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Evangelist Marketing can be Read Online from any device for your convenience.
Evangelist Marketing Book PDF Summary
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
Detail Book of Evangelist Marketing PDF
- Author : Alex L. Goldfayn
- Release : 03 January 2012
- Publisher : BenBella Books
- ISBN : 9781936661091
- Genre : Business & Economics
- Total Page : 290 pages
- Language : English
- PDF File Size : 21,8 Mb
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