Globalized Consumer Insights in the Digital Era is popular PDF and ePub book, written by Fatih Sahin in 2024-03-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Globalized Consumer Insights in the Digital Era can be Read Online from any device for your convenience.
Globalized Consumer Insights in the Digital Era Book PDF Summary
As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
Detail Book of Globalized Consumer Insights in the Digital Era PDF
- Author : Fatih Sahin
- Release : 05 March 2024
- Publisher : Unknown
- ISBN : 9798369346495
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 17,5 Mb
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