Ethics in Public Relations is popular PDF and ePub book, written by Patricia J Parsons in 2008-11-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Ethics in Public Relations can be Read Online from any device for your convenience.
Ethics in Public Relations Book PDF Summary
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Detail Book of Ethics in Public Relations PDF
- Author : Patricia J Parsons
- Release : 03 November 2008
- Publisher : Kogan Page Publishers
- ISBN : 9780749455675
- Genre : Business & Economics
- Total Page : 209 pages
- Language : English
- PDF File Size : 14,9 Mb
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