Principles and Practice of Marketing is popular PDF and ePub book, written by David Jobber in 2019-03-29, it is a fantastic choice for those who relish reading online the Marketing genre. Let's immerse ourselves in this engaging Marketing book by exploring the summary and details provided below. Remember, Principles and Practice of Marketing can be Read Online from any device for your convenience.
Principles and Practice of Marketing Book PDF Summary
The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change
Detail Book of Principles and Practice of Marketing PDF
- Author : David Jobber
- Release : 29 March 2019
- Publisher : Unknown
- ISBN : 152684723X
- Genre : Marketing
- Total Page : 885 pages
- Language : English
- PDF File Size : 12,7 Mb
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