Drivers and Barriers for Online Consumer Behavior is popular PDF and ePub book, written by Dr. Anita Maheshwari in 2023-02-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Drivers and Barriers for Online Consumer Behavior can be Read Online from any device for your convenience.
Drivers and Barriers for Online Consumer Behavior Book PDF Summary
Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Detail Book of Drivers and Barriers for Online Consumer Behavior PDF
- Author : Dr. Anita Maheshwari
- Release : 12 February 2023
- Publisher : Shashwat Publication
- ISBN : 9789393557292
- Genre : Business & Economics
- Total Page : 95 pages
- Language : English
- PDF File Size : 13,6 Mb
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