Digital Pricing Strategy is popular PDF and ePub book, written by Stephan M. Liozu in 2023-06-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Pricing Strategy can be Read Online from any device for your convenience.
Digital Pricing Strategy Book PDF Summary
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
Detail Book of Digital Pricing Strategy PDF
- Author : Stephan M. Liozu
- Release : 27 June 2023
- Publisher : Taylor & Francis
- ISBN : 9781000892888
- Genre : Business & Economics
- Total Page : 265 pages
- Language : English
- PDF File Size : 11,7 Mb
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