Digital Marketing Management Second Edition is popular PDF and ePub book, written by Debra Zahay in 2020-09-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Marketing Management Second Edition can be Read Online from any device for your convenience.
Digital Marketing Management Second Edition Book PDF Summary
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or “what to do next” to get started on implementing a digital marketing strategy as well as review questions and key terminology.
Detail Book of Digital Marketing Management Second Edition PDF
- Author : Debra Zahay
- Release : 23 September 2020
- Publisher : Business Expert Press
- ISBN : 9781951527938
- Genre : Business & Economics
- Total Page : 188 pages
- Language : English
- PDF File Size : 21,5 Mb
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