Developing Insights on Branding in the B2B Context is popular PDF and ePub book, written by Nikolina Koporcic in 2018-08-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Developing Insights on Branding in the B2B Context can be Read Online from any device for your convenience.
Developing Insights on Branding in the B2B Context Book PDF Summary
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Detail Book of Developing Insights on Branding in the B2B Context PDF
- Author : Nikolina Koporcic
- Release : 09 August 2018
- Publisher : Emerald Group Publishing
- ISBN : 9781787562769
- Genre : Business & Economics
- Total Page : 258 pages
- Language : English
- PDF File Size : 7,8 Mb
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