Employer Branding for Competitive Advantage is popular PDF and ePub book, written by Geeta Rana in 2021-03-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Employer Branding for Competitive Advantage can be Read Online from any device for your convenience.
Employer Branding for Competitive Advantage Book PDF Summary
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Detail Book of Employer Branding for Competitive Advantage PDF
- Author : Geeta Rana
- Release : 22 March 2021
- Publisher : CRC Press
- ISBN : 9781000362268
- Genre : Business & Economics
- Total Page : 186 pages
- Language : English
- PDF File Size : 13,7 Mb
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