Critical Discourse Analysis of Chinese Advertisement is popular PDF and ePub book, written by Chong Wang in 2017-07-04, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Critical Discourse Analysis of Chinese Advertisement can be Read Online from any device for your convenience.
Critical Discourse Analysis of Chinese Advertisement Book PDF Summary
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.
Detail Book of Critical Discourse Analysis of Chinese Advertisement PDF
- Author : Chong Wang
- Release : 04 July 2017
- Publisher : Springer
- ISBN : 9789811046216
- Genre : Language Arts & Disciplines
- Total Page : 281 pages
- Language : English
- PDF File Size : 19,5 Mb
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