Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo is popular PDF and ePub book, written by Wei Feng in 2017-06-09, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo can be Read Online from any device for your convenience.
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo Book PDF Summary
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
Detail Book of Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo PDF
- Author : Wei Feng
- Release : 09 June 2017
- Publisher : Springer
- ISBN : 9789811044694
- Genre : Language Arts & Disciplines
- Total Page : 157 pages
- Language : English
- PDF File Size : 8,9 Mb
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