Advertising and Consumer Culture in China is popular PDF and ePub book, written by Hongmei Li in 2016-09-06, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Advertising and Consumer Culture in China can be Read Online from any device for your convenience.
Advertising and Consumer Culture in China Book PDF Summary
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Detail Book of Advertising and Consumer Culture in China PDF
- Author : Hongmei Li
- Release : 06 September 2016
- Publisher : John Wiley & Sons
- ISBN : 9781509511143
- Genre : Social Science
- Total Page : 280 pages
- Language : English
- PDF File Size : 18,9 Mb
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