Crisis Management in the Age of Social Media is popular PDF and ePub book, written by Louis Capozzi in 2013-07-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Crisis Management in the Age of Social Media can be Read Online from any device for your convenience.
Crisis Management in the Age of Social Media Book PDF Summary
Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.
Detail Book of Crisis Management in the Age of Social Media PDF
- Author : Louis Capozzi
- Release : 02 July 2013
- Publisher : Business Expert Press
- ISBN : 9781606495810
- Genre : Business & Economics
- Total Page : 156 pages
- Language : English
- PDF File Size : 17,6 Mb
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