Crisis Communication in the Digital Age is popular PDF and ePub book, written by Ayse Simin Kara in 2018-12-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Crisis Communication in the Digital Age can be Read Online from any device for your convenience.

Crisis Communication in the Digital Age Book PDF Summary

Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis.

Detail Book of Crisis Communication in the Digital Age PDF

Crisis Communication in the Digital Age
  • Author : Ayse Simin Kara
  • Release : 13 December 2018
  • Publisher : Cambridge Scholars Publishing
  • ISBN : 9781527523265
  • Genre : Business & Economics
  • Total Page : 116 pages
  • Language : English
  • PDF File Size : 9,6 Mb

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Crisis Communication in the Digital Age

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