Crisis Management By Apology is popular PDF and ePub book, written by Keith Michael Hearit in 2006-04-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Crisis Management By Apology can be Read Online from any device for your convenience.
Crisis Management By Apology Book PDF Summary
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan. The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.
Detail Book of Crisis Management By Apology PDF
- Author : Keith Michael Hearit
- Release : 21 April 2006
- Publisher : Routledge
- ISBN : 9781135650254
- Genre : Business & Economics
- Total Page : 261 pages
- Language : English
- PDF File Size : 21,5 Mb
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