Crisis Communication in Canada is popular PDF and ePub book, written by Duncan Koerber in 2017-10-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Crisis Communication in Canada can be Read Online from any device for your convenience.
Crisis Communication in Canada Book PDF Summary
Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers both theory and practical help for organizations and professionals to deal effectively with crises. Crisis communication lessons have typically been the purview of public relations professionals. However, since the 1990s there has been a growing body of scholarly research on the topic. Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice. Written in clear and concise style, directed at beginners but rooted in research, this book will offer instructors and students a unique resource for the study and practice of crisis communication.
Detail Book of Crisis Communication in Canada PDF
- Author : Duncan Koerber
- Release : 25 October 2017
- Publisher : University of Toronto Press
- ISBN : 9781442609259
- Genre : Business & Economics
- Total Page : 278 pages
- Language : English
- PDF File Size : 18,6 Mb
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