Corporate Identity and Crisis Response Strategies is popular PDF and ePub book, written by Olga Bloch in 2014-06-10, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Corporate Identity and Crisis Response Strategies can be Read Online from any device for your convenience.
Corporate Identity and Crisis Response Strategies Book PDF Summary
The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.
Detail Book of Corporate Identity and Crisis Response Strategies PDF
- Author : Olga Bloch
- Release : 10 June 2014
- Publisher : Springer
- ISBN : 9783658062224
- Genre : Language Arts & Disciplines
- Total Page : 314 pages
- Language : English
- PDF File Size : 21,8 Mb
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