Conversations with Marketing Masters is popular PDF and ePub book, written by Laura Mazur in 2009-08-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Conversations with Marketing Masters can be Read Online from any device for your convenience.
Conversations with Marketing Masters Book PDF Summary
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Detail Book of Conversations with Marketing Masters PDF
- Author : Laura Mazur
- Release : 11 August 2009
- Publisher : John Wiley & Sons
- ISBN : 9780470687505
- Genre : Business & Economics
- Total Page : 278 pages
- Language : English
- PDF File Size : 14,7 Mb
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