Content The Atomic Particle of Marketing is popular PDF and ePub book, written by Rebecca Lieb in 2017-06-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Content The Atomic Particle of Marketing can be Read Online from any device for your convenience.
Content The Atomic Particle of Marketing Book PDF Summary
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
Detail Book of Content The Atomic Particle of Marketing PDF
- Author : Rebecca Lieb
- Release : 03 June 2017
- Publisher : Kogan Page Publishers
- ISBN : 9780749479763
- Genre : Business & Economics
- Total Page : 241 pages
- Language : English
- PDF File Size : 13,6 Mb
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