Advertising Impact and Controlling in Content Marketing is popular PDF and ePub book, written by Thomas Hörner in 2023, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Advertising Impact and Controlling in Content Marketing can be Read Online from any device for your convenience.
Advertising Impact and Controlling in Content Marketing Book PDF Summary
Content marketing is now a firmly established discipline in online marketing. But how can it have a targeted effect if the products and company services are not even its communication content? What are the consequences for strategic content planning and valid content marketing controlling? This book goes beyond the usual tips for implementing content marketing by asking what the fundamental effects of content marketing are. To this end, an advertising impact model for content marketing is presented. The author not only describes the psychological mechanisms behind this, but also derives very practical requirements and procedures for the successful, strategic design of content marketing. Based on the analyzed mechanisms of action, a comprehensive content marketing controlling framework is then presented. This book provides content marketing managers, students and content producers with a theoretical foundation for the discipline of content marketing as well as numerous recommendations for successful practical work in the company. The author Thomas Hörner is a consultant, author, speaker and university lecturer specialized in e-commerce and strategic online marketing. He has been dealing with these topics professionally for over 25 years, has published several books on the subject since 2005, and has been teaching at the FOM Hochschule für Oekonomie & Management for more than ten years. He combines well-founded background knowledge and experience from marketing and business management, business psychology as well as software and technology. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Detail Book of Advertising Impact and Controlling in Content Marketing PDF
- Author : Thomas Hörner
- Release : 01 October 2024
- Publisher : Unknown
- ISBN : 365840552X
- Genre : Uncategoriezed
- Total Page : 0 pages
- Language : English
- PDF File Size : 7,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Advertising Impact and Controlling in Content Marketing by Thomas Hörner, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.